VALPARAISO, Ind. — (May 15, 2008) — Livemercial, a leading provider of online direct response marketing and seminar lead generation services, has expanded into the virtual recruitment market with its acquisition of RecruiTV, Inc.

RecruiTV, founded in 2006 by CEO Peter Altieri, is a pioneer in virtual recruitment and online job fair technology. The company’s platform enables employers and job seekers to connect through immersive, video-rich virtual environments that replicate the career fair experience online. By combining RecruiTV’s innovative recruitment platform with Livemercial’s industry-leading streaming video and lead generation technology, the combined company is positioned to become the dominant force in virtual recruitment.

“Livemercial revolutionized the direct response and seminar industries through the introduction of innovative video and other online technologies,” said Johnny Mathis Jr., CEO of Livemercial. “The acquisition of RecruiTV is a natural extension of our core competencies into a new and rapidly growing market. The parallels between direct response marketing and recruitment are striking — both require engaging video content, effective lead capture, and measurable results. We’re bringing our proven playbook to the recruitment space.”

The acquisition comes at a time of rapid growth for Livemercial, which now employs over 100 people nationwide and continues to expand its suite of products and services for the direct response industry. In addition to RecruiTV, the company recently became the first to offer Txt2Buy, a secure mobile ordering technology that allows consumers to purchase products directly from their mobile phones.

“Joining forces with Livemercial gives RecruiTV access to world-class video streaming technology and a proven infrastructure for scaling online platforms,” said Peter Altieri, founder and CEO of RecruiTV. “Together, we’ll be able to deliver a virtual recruitment experience that’s unlike anything the industry has seen.”

The combined company will continue to operate from Livemercial’s corporate headquarters near the Porter County Municipal Airport in Valparaiso, Indiana.