One of the highlights of the International Home + Housewares Show this year was catching up with our good friend Anthony “Sully” Sullivan to talk about his “Sell It Yourself” philosophy. Sully, one of the most recognized TV pitchmen in the business, shared his thoughts on why inventors should take an active role in marketing and selling their own products.

Sully’s message resonated with the crowd: nobody knows your product better than you, and nobody can sell it with more passion than the person who created it. He encouraged inventors to embrace online marketing tools, learn the basics of video presentation, and not be afraid to get out there and sell. With platforms like Livemercial making it easier than ever to reach consumers online, Sully sees a huge opportunity for hands-on inventors.

It’s a philosophy that aligns perfectly with what we do at Livemercial. We empower inventors and brands to sell their products directly to consumers through streaming video and online direct response. The combination of an inventor’s passion with Livemercial’s marketing technology is a winning formula, and Sully knows it. Thanks for the great conversation, Sully — always a pleasure!