In only his second live streaming video event, Billy Mays shamPOWS visitors at the ERA eRetailer Summit in Miami! The legendary TV pitchman brought his trademark energy and enthusiasm to a live broadcast powered by Livemercial’s streaming video platform, and the response from attendees was absolutely electric.

Billy Mays is known for his incredible ability to sell products on television, and watching him work his magic through live streaming video was something special. The man is a natural in any medium — his personality, his delivery, and his genuine excitement about the products he represents come through just as powerfully online as they do on TV. Summit attendees crowded around screens to watch Billy in action, and the engagement was through the roof.

This live event is a perfect example of where direct response marketing is headed. The combination of Billy Mays’ legendary pitch skills with Livemercial’s cutting-edge streaming technology creates an experience that’s as compelling as any infomercial — but delivered directly to consumers’ computers in real time. We’re proud to be working with Billy, and we can’t wait to see what we do next together. If you missed the live broadcast, stay tuned — we’ll be doing more live events throughout 2009!