The Electronic Retailing Association’s 2009 D2C Convention was one for the books, and we’re excited to share our highlight reels from the event. Livemercial had a significant presence at this year’s show, and our video team captured the best moments from one of the most important gatherings in the direct-to-consumer industry.

The ERA D2C Convention is the premier event for the electronic retailing and direct response industry, bringing together brands, manufacturers, media companies, and service providers who drive the multi-billion-dollar D2C marketplace. For Livemercial, it’s always a homecoming of sorts — these are the people and companies that share our passion for performance-based marketing and measurable results.

Our highlight reels capture the energy of the show floor, snippets from keynote presentations, and candid interviews with industry leaders about the trends and opportunities shaping the future of direct-to-consumer commerce. From the rise of online video as a primary sales channel to the increasing sophistication of data analytics in campaign optimization, the conversations at this year’s D2C were forward-looking and inspiring.

Check out the videos and let us know what you think. Whether you were at the convention or wish you could have been, these highlight reels will give you a taste of why the ERA D2C continues to be a must-attend event for anyone serious about direct response marketing. A big thank you to the ERA team and all of the attendees who made this year’s show so special.