What happens when you mix cutting-edge technology, direct response marketing, and a healthy dose of adrenaline? You get the latest installment of Livemercial’s Digital Cocktail Party series — and this time, we brought the adventure. Our Valparaiso, Indiana headquarters played host to an evening themed around survival and the rush of pushing past your limits, and the energy in the room was absolutely electric.

Attendees from across Northwest Indiana joined us for an evening that blended networking with interactive experiences designed around adventure and survival themes. From hands-on demonstrations of the latest digital marketing tools to lively discussions about what it takes to survive — and thrive — in today’s competitive business landscape, the event delivered on every front.

The Digital Cocktail Party series has become one of our favorite ways to bring together creative minds, entrepreneurs, and business leaders in a setting that’s anything but ordinary. CEO Johnny Mathis Jr. kicked off the evening with a few words about the parallels between adventure sports and entrepreneurship — the calculated risks, the preparation, and the incredible reward when everything comes together.

We’re grateful to everyone who came out and made the evening so memorable. If you missed this one, don’t worry — the Digital Cocktail Party series will return in 2010 with even more surprises. Stay tuned to the blog and follow us on Twitter for the latest announcements.